Showing posts with label women's magazines. Show all posts
Showing posts with label women's magazines. Show all posts

Friday, October 29, 2010

When "Project Runway" went from Bravo to Lifetime...

... this was all so predictable. Spoilers after the break and — presumably soon — in the comments.

I think the whole season has been soap opera. All dreams and journeys and men pushing back the strong woman and labeling her a bitch. You can see where the climax is on that story. It's a long hard struggle, but in the end, the climax belongs to the woman. On Lifetime. There were 3 gnomish little men and one giraffe-y woman, and the woman was stomped to the curb over and over. But in the end: Triumph!

But Tom And Lorenzo say it's about commerce:
[T]his was about Nina and Michael and in many ways that judging session was representative of an ongoing conversation in the fashion industry in light of the collapse of the economy. Namely, should the industry move away from a focus on theatrical high-priced luxury goods and fantasy clothes and should it embrace a more downscale, less complicated point of view? 
I wouldn't leave Heidi out of that. She may have taken Mondo's part in the big fight over who should win the show, but look at her line of women's clothing at Amazon. It could hardly be more "downscale" and utilitarian.
It's a discussion worth having and there are points to be made in favor of each side, but the bottom line is, this is a design competition and something of a game show. 
Yeah, Heidi kept saying it's a style show, but don't just hear what she says says. Look what she does. I'm talking about the oversized hooded ponchos she thinks will be snapped up by the Lifetime crowd.
... Despite the fact that they literally could not describe Mondo's collection without using the kind of language reserved for winning designers ("He's incredibly creative and talented.") the ONLY arguments made in support of Gretchen by Nina and Michael were "It's on trend" and "I can sell these garments." Pardon us for being purists, but what appalling arguments to be making. This is what happens when a show goes from ELLE Magazine and the Banana Republic accessories wall to Marie Claire and the Piperlime accessories wall. Project Runway was never cutting edge even on its best days, but the dumbing down of the brand has been a distressing thing to witness....
We think Gretchen is a talented designer and we think that there is a market and a customer for her work. We just don't think she'll be able to excite the public and interest the press the way that Mondo will....
I loved Mondo and assumed he would win, but in retrospect, I can see some problems. He was an extremely reserved person, and at the finale runway show, he seemed confused and close to breaking down. He seemed oddly numb. Also — I was willing to accept this particular man in shorts — but what sort of man wears shorts when he has big, scabby sores on his leg (as he did at the reunion session that preceded the judging)? Considering that he's HIV-positive, this was a disturbing showing of disrespect for other people. And listen to his confessionals: He was very self-absorbed. That was kind of endearing, but in the long run, you might not want that person to take on the work of carrying the banner of your brand name.

Finally, never forget that the show is edited to create a narrative and keep people watching. Gretchen won the first 2 competitions, and if that had kept going, the season would have been boring. The 3 guys — Michael, Andy, and Mondo — were selected as good foils for her, and the competitive tension was built around that. They pushed Gretchen around with criticisms and placement in the bottom 3 to wring melodrama out of her. They tried to make us love the 3 guys, and Mondo's rise to the presumed winner was the story they told as they beat Gretchen down. They put the reunion show before the final judging, which exaggerated her aloneness, while Mondo had his pals hugging him (despite his scabby leg). Gretchen got called a "bitch." Everyone out on the street, we were told, wants to know: Is Gretchen really a bitch? That was the narrative. And that narrative needs to end with victory for our heroine. Maybe it was too abrupt to be believable, but I think it was all in the script, perhaps from Day 1.

Thursday, September 16, 2010

Let's reenact sex scenes from the movies and see how good it would be in real life.

Now, let's see... which movie scenes....

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(Enlarge to read.)

Oh, good lord. It's like they wanted it to be bad.

The magazine is Glamour. I'm reading it because it's on the table in front of me at the hair salon (right next to that Architectural Digest).

Hey! What happened to Architectural Digest?

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I remember when it was about, you know, architecture. Gerard Butler, eh? Who is he, and am I really supposed to believe he relaxes like that, curled up in that velvet chair, in tight jeans and bare feet and a shirt opened just so? Plus! Sting and Lance Armstrong!

So, it's all about people now. And why are they all guys? I guess this is the real architecture we magazine readers (women) are looking for these days. It all coheres if you think of the right word: erection. It's what we want: a house and a man.

But something seems... off. It's so blatant. The bearded "Joy of Sex"-type guy. His name is Butler. I need a butler. And a lance. And a sting. Ha. Or is it that little girl's watch he's wearing?

Does anybody really know what time it is? Does anybody really care?

Sunday, November 15, 2009

"You're Gonna Want to Drop the Magazine and Do It on the Spot."

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Sorry. I didn't buy the magazine. Nor did I open it at the checkout — which seemed rather dangerous. So I have no idea what this "move" is. But 71% sounds very scientific. Not 70. 71. I'm sure it's a very specific thing, since that's a very specific number.

Friday, August 21, 2009

"Hip, cool and heathy" — it's Feline Wellness magazine.

And, no, it is not a satire:

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We really are meant to take "The healing power of CATNIP" and "Feng Shui and Felines" seriously. And just ask your cat what title he'd like for an article about how he is shitting all over the house. I think it would be: "Outside the box."

ADDED: As you may notice — at the very bottom — this was at Whole Foods. It was, once again, teeming with people — all Republicans? In Madison? Well, I didn't see any Obama bumper stickers. I saw one "IMPEACH" sticker. So, I guess it's here. The Impeach Obama movement. But why? What grounds? Ineffectiveness isn't grounds. Claiming to be — or inadequate performance as — "God's partner"? Posing as a natural-born citizen? Who knows? I didn't get a chance to chat with the sticker sticker.

Sunday, August 16, 2009

The ecstasy of housework.

Joy... fabulous... at your finger-tip's command... perfect, generous-sized... dishwasher fashion... absolutely different... toast'n jam... touch no dirt!... why wait for someday?... the famed Flexicorner... Dad's tickled pink... 4 heat settings... someday you'll be a star... Twindow!

Vintage ads... from back when "some day" was one word and every appliance was - apparently — a sex toy.

(Via Instapundit.)

Tuesday, July 28, 2009

Let's talk about "The Hot Issue" of Cosmo.

I was just waiting in line at Walgreens, trying to buy some toothpaste, and this grabbed... well, I don't want to say it grabbed me by the balls, but that's the kind of thing it would say, just like it would say "5 things that can BLOW a JOB interview."

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(Enlarge.)

Cosmo is just so sexually aggressive. It tires me out. It makes me want to to find out how not to look tired. Get hit on all the time? Get hit on to annoy your friends? Can't I just quietly contemplate whether my breasts are normal or what pittance I might spend to make my skin amazing?

And now you want to tell me about 125 sex moves — in rank order, no less. 125! What if I'd just like some — maybe 40 — little tiny ways to connect with a guy? (One guy!) Not even sex ways, you know? Duh! Sex is just the 41st way, and we already know about it. It's so desperate to need that one thing broken down into 125 parts.

And maybe I don't want thousands of men sent over the edge. That sounds dangerous! Like some kind of war. Over the edge! Come on, back off a bit, ladies. Cosmo has been handing out secrets to drive men wild for decades, to the point where I've been wondering why the streets aren't, by now, teeming with rampaging wild men, all these secrets being so widely dispersed among so many women for so long.

Then there are the 5 things — always with the lists — you should never let your "gyno" do. That underlining, frankly, scares me. You mean there are some rather disturbing things you might occasionally let your gyno do, but there are 5 of them that you really never should let him/her do? What kind of crazy shit are gynos trying to get away with, anyway?

And that leaves us with the Orgasm Whisperer, which I guess is like the Horse Whisperer or the Dog Whisperer, but for orgasms, so supposedly this is a man — woman? — who is has a special, highly effective way of talking to orgasms and extracting appropriate behavior from them. I don't really understand. Maybe it's a little like playing Mozart recordings to unborn babies in the womb. Still, if the orgasm is there, what's the problem? And if the orgasm is not there, what are you whispering to?

Oh, lord, I just want to know some beauty tricks from top models and the real deal on the guys Taylor Swift sings about.

Friday, July 24, 2009

This magazine cover freaked me out.

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Each element of it freaked me out more than the next. There's the big debate about whether it's okay for you not to get your child vaccinated because of the way other people's children are taking responsibility for keeping diseases out of the way of your precious bundle of purity. There are those bento box lunches. Breast milk and Mongolia. "How touch can help you and your child with anger."

And then there's that cover baby with the giant forehead. Photoshopped? But why? To convey braininess? Braininess in a baby who is looking to you for answers... questioning you... do you know enough about vaccination dangers, elite food packaging, breast milk in those distant places where people must be so wise and pure, and touch, come on, touch me — how?! — touch me or I might become enraged in ways that you — you with your tiny brain — cannot possibly imagine.

IN THE COMMENTS: rhhardin said:
Each element of it freaked me out more than the next.

That's a favorite, up there with "fills a much needed gap."

LOL. You got me there.

And Chip Ahoy says he's freaked out too:

Sunday, May 24, 2009

"When was the last time you considered lubing up your brows?"

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This is another little example of the tiny craziness of women's magazines. There's something about the writing and the inane specificity of this advice that just kills me.

The writers are sort of trying to make us laugh — lubing up your brows — but also, it seems, seriously trying to make us worry about something — a "trouble zone" — that we've never even thought about — the skin under our eyebrows. Hey, think about it! Each eyebrow — I refuse to use the word "brow" to refer to the hairy facial arch — has its own mini scalp! It might get dandruff.

And then there is the problem of the inappropriate sexual innuendo: lubing up. I guess they get tired of telling us to moisturize. They brainstorm endlessly for synonyms. There's lubricate. So then let's make it cutesy and sexy. But it's absolutely unsexy. Imagine learning that your romantic partner dutifully adhered to a twice-a-day regimen of care for her eyebrow-scalps.

Saturday, May 23, 2009

"Tell the chef to ditch the extra oil and substitute an extra sprinkle of herbs."

I have a love-hate relationship with the writing in women's magazines. I've read a lot of them — mainly, because for 2 years (before I went to law school) I had a job that required me to read all the women's magazines, month after month. I try not to let them upset me. I try to laugh. And often I do laugh. In fact, when I had that job — it was a day job, back when I fancied myself an artist — we laughed a lot. Everything seemed absurd. The most absurd thing I ever read was the idea that you could knit the string that bakeries tie around cake boxes into dishrags.

That quote up there is from a recent issue of some health/fitness magazine for women. The concern is that Chinese restaurants might put a lot of oil in their dishes, and the advice is to ask the waiter to "tell the chef to ditch the extra oil and substitute an extra sprinkle of herbs." Now, what I want you to do is: Next time you go to a Chinese restaurant, say that to the waiter: "tell the chef to ditch the extra oil and substitute an extra sprinkle of herbs." You must say that verbatim. You must use the words "ditch" and "sprinkle." Then come back here and tell me all about it.

It's not as silly as knitting bakery string into dishrags, but it's something that I'd nonetheless like to refer to as a bakery-string dishrag. It's just crazy women's magazine talk. No one in the history of the world has ever knitted a bakery-string dishrag. And no sane person would ever say to a Chinese waiter to "ditch" oil or add "an extra sprinkle of herbs." Unless they were on a mission from the Althouse blog. Please! It's so much easier than knitting a dishrag from saved string.