"They've talked about a lot of ways to ease people into it, and not just slam people with advertising."
Why not give people more reason not to use public transportation? And once everyone who can avoid the bus stops taking the bus, what products will be advertised on the bus? The bus riders will not only have to listen to ads, they'll have to hear about products that remind them how poor they are.
In the future, everyone will wear earbuds.
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