"First, Mr. Foer was to visualize a large bottle of pickled garlic (whatever that is) standing in his family driveway in place of a car."

"Next, he was to picture 'an enormous wading-pool-size tub of cottage cheese' at the front door and to imagine the model Claudia Schiffer swimming in that tub of curds; and so on down the list, in each case finding as creative and, well, as memorable an image as possible."