"Comedian Chris Rock undoubtedly put it best when he said, 'A man is only as faithful as his options.'"

"And few men have the sexual options of the most famous athletes in the world.... Fact is, over the last century the greatest athletes of whatever day are virtually winless against sexual temptation.... Look, infidelity can take down elected officials (though not John Fitzgerald Kennedy and, in the final analysis, not William Jefferson Clinton). It can rub out a guy in the office, like Steve Phillips of ESPN. But it's not taking down the greatest athletes of our time."

That's from sportswriter Michael Wilbon. Ah, but wasn't Tiger Woods perceived as a special god-like man? And isn't that key to the most lucrative aspect of his career, endorsements?

Forbes estimated earlier this year that Woods was the first athlete to surpass $1 billion in career earnings, more than 80 percent of that coming from endorsements with companies such as Nike, Gillette, Gatorade and AT&T...

[C]ompanies that may have wanted to align themselves with Woods might rethink that -- particularly companies whose target audience is women or children. Part of Woods' appeal has been his pristine image, off the course as well as on, and events of the last week have tainted that, making him an easy target....

Time Magazine's Bill Saporito says:

I don't think he's going to lose very many endorsements. Sure, he has been revealed as a fraud, but Michael Jordan, another big sports fraud and the very role model for Tiger, is still selling.... [B]y some respects, he'll only become a bigger attraction. Tiger's on the cover of People. He's now moving up in the Jon and Kate–Brad and Angelina celebrity solar system. You know what happens next: an appearance on Oprah with his wife Elin, national contrition. And even bigger ratings at his next tournament. Unless, of course, Mrs. Woods throws the bum out.

Ah, yes. The Church of Oprah. But is Elin willing to be used that way? Who knows? I'm seeing that there is a prenuptial agreement, with frantic renegotiations going on. Elin is, it seems, needed in the shoring up of Woods's image, and there is a ton of money to be thrown around to overcome whatever preferences the woman might have. But talk about things that make women feel bad about a guy. Manipulating a wife with vast sums of money after abusing her with affairs....