"The RenGen is a psychographic more than a demographic..."

It's the "renaissance generation":

[T]hey are eco-conscious; they take their cues from nature so they are willing to accept products that are flawed but authentic rather than slickly produced and inauthentic.... They want to make a difference. They want to live many lives. They don’t want to be told, "You can’t be an architect and a poet. They are sensualists. Because they are both idealistic and cynical at the same time...

Ha ha. Are they real? They sound scarily like boomers...