althouse

Tuesday, August 25, 2009

"John Schnatter sold the gold-and-black 1971 Chevrolet Camaro Z28 for $2,800 in 1983."

"The money helped save his father's tavern in Jeffersonville, Ind., and he used the rest to start what would become a worldwide pizza business. But he still missed his beloved Camaro and spent years searching for it. He created a Web site on the search, held promotional appearances and eventually offered $250,000 to whoever found it. t turns out he didn't have to leave Kentucky, where the pizza chain is based in Louisville. The car only changed hands twice from the original buyers, ending up with Jeffery Robinson in Flatwoods, about 165 miles to the east."

The pizza business is Papa John's, and the story is delightful.
magazine at 6:07 PM
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