Fun is the one thing that institutionalization can't buy.

Victor Fleischer is somewhat optimistic about what he calls "institutional blogs." (A dreary name, no?) This would be a blog like the University of Chicago Law School faculty blog, which is called The University of Chicago Law School Faculty Blog. You can't get any more institutional than that.

Fleischer is responding to Matt Brodie, who speculates about the future of blogging, in a way makes the future sound dull. Here's Fleischer's point:

Unless blogs have an identifiable voice, they aren't much fun to read. Anyone who has been to a faculty meeting knows that cacophony trumps harmony. And blogging might start to feel more like work. And what do you do with law profs who just want to talk about personal stuff, not law?

Is the secret of blogging fun? Fun to read, fun to write. And not just fun, play. Joy.